We create entire platforms that build loyalty through play.
McPlay mobile
mobile games
McPlay, which later became The Happy Meal App was the digital extension of Happy Meal play onto mobile devices. For each toy promotion, our team would develop new games and content in partnership with the featured IP. Messaging and priorities would be communicated by the License holder and woven into the final deliverables by the team.
SERVICES USED:
Creative Direction, Concept Development, Game Design, Graphic Design, Illustration, Content Creation, Sound Design