TOY STORY 5 CHARACTERS WERE FEATURED IN KELLOGG’S CEREAL BOXES FOR THE TOY STORY 5 PREMIERE

Kellogg’s, Toy Story 5 Insert

Toy Story 5

This project was created as an employee of Creata. My role was that of Creative Director overseeing the visual development of new in-pack promotional toys from concept-to-

DISNEY APPROVED

All designs had to meet the rigorous expectations and visual standards one associates with Disney, but also incredibly strict food safety and child safety standards held by Kellogg’s.

Trading cards

Kellogg’s wanted to experiment with the idea of “chaser” toys—meaning toys of lesser and greater value to consumers leading to higher collectibility of the most sought-after items. To do this, we partnered each toy with a Trading Card. Some boxes would feature the card while boxes containing the toy would deliver both the toy AND the card.

SERVICES USED:

Creative Direction, Concept Development, Graphic Design