We enhance parternerships with engaging cobranded product
hard rock cafe
Captain Messi
Captain Messi appeared in Hard Rock Cafe restaurants worldwide as a kid’s meal toy showcasing the new partnership between Hard Rock Cafe and soccer superstar, Lionel Messi.
captain messi
The challenge was to find a way to integrate a Rock-and-Roll restaurant with a world-famous soccer player. Multiple concepts were generated, but the winning design ultimately brought the rock-and-roll nature of Messi’s superhero stances to a superhero action toy.
SERVICES USED:
Creative Direction, Concept Development, Packaging Design