PROJECTS
JOLIBEE
This work was created as a Senior Art Director for my employer, Creata. Our team was tasked with developing toys that would work in partnership with Hasbro’s Play-Doh in Singapore with the fast food chain, Jolibee located in the Philippines. I worked alongside our sculptor's and engineers to create toys faithful to their style guide by providing initial drawings, color concepts, color callouts, illustrating paints to be tamped on the plastics, and selecting final colors of Play-Doh appropriate to each toy. Our work was very much collaborative and our team was delighted in how it turned out
Services used:
Toy Design, Illustration
Creata
Creata Promotion updated their entire brand system and online experience in 2012. They wanted a website that would feature the energetic spark of a creative moment, and a site that would navigate in a unique way across desktop and mobile devices. The brand was designed to highlight that same creative spark and imbue it with energy and playfulness.
Services used:
Graphic Design • Web Design • Branding
Kellogg’s
The assignment was relatively simple. Create a series of bowl designs that would celebrate Kellogg’s rich 111 year heritage. With access to their entire library of historic images, designs were created to tap into that nostalgic feeling.
Services Used:
Graphic Design
McPlay
For ten years straight, each time the toys switched out in the McDonald’s Happy Meal, so would a series of games hosted on their app, McPlay. Each game included an initial creative brainstorm—discussing which types of games would work best, conceptual artwork, then final artwork which would be delivered to our production team for programming.
Services Used:
Graphic Design • App Development • Illustration • Conceptual Creative
KELLOGG’S
The assignment, to create a sustainable paper premium with digital play integration. To do that, a Spider-Man paper doll was created to be distributed as trading cards in specially marked packages of Kellogg’s cereal. Each paper doll would represent the different iterations of Spider-Man’s wardrobe across the movie, but would also act as a remote control for an augmented reality app game. The program was so well-received by Kellogg’s that it expanded across Kellogg’s snack foods in addition to cereals.
Services Used:
Graphic Design • Illustration • Conceptual Creative • App Development
MONSTer 500
Monster 500 was developed and sold as an exclusive toy line with Toys R Us. Our team participated in the development of the style guide artwork, brand development, packaging, web design, trading card design, story development, and sound design for both the toys and webisodes. Monster 500 character designs, toy designs, and animated content were illustrated by Kurt Graves under the creative direction of Jeff Jarka.
Services Used:
Web Design • Packaging Design • Sound Design • Story Development •
Brand Development • Voice Over
Beat Bugs
When the Netflix original series Beat Bugs premiered on the streaming service, everything from style guide development to apparel and toy packaging needed to be created.
Services Used:
Graphic Design • Packaging Design • Illustration • Brand Development
wB FACE CARDS
Here, the job was to adapt pre-existing style guide artwork developed by Mattson Creative, and create new character illustration to create face card designs for a set of limited edition Theory 11 playing cards.
Services Used
Graphic Design • Illustration